Content Writer · Sohaib Rumi
Words that convert.
Writing that sticks.
Premium content for brands that know the difference between traffic and trust.
Selected Work
Writing that moves
the needle.
B2B SaaS
How Notion Grew to 20M Users Without Paid Ads
Long-form growth breakdown published in a top SaaS newsletter. 18k reads, 340 shares.
↑ 340 shares · Newsletter feature
View Sample →Content Strategy
The 90-Day Content Calendar That Tripled Organic Traffic
A pillar-page strategy piece for a fintech startup, driving 3x organic growth in Q1.
↑ 3x organic traffic · 90 days
View Sample →Website Copy
SaaS Homepage Copy — Conversion Rate +62%
Full homepage rewrite for a project management tool. A/B tested. 62% lift in trial signups.
↑ 62% trial signups · A/B tested
View Sample →SEO Content
30-Piece SEO Cluster for a Healthcare Startup
End-to-end content cluster: keyword research, briefs, writing, and internal linking strategy.
↑ Page 1 rankings · 18 of 30 pieces
View Sample →Services
What I write.
Blog & SEO Content
Long-form articles, pillar pages, and SEO clusters. Written to rank and designed to convert readers into leads.
From $300 / post
- Keyword research included
- SEO-optimized structure
- Internal linking strategy
- CTA writing
Website Copy
Homepage, about, services, and landing pages. Copy that earns trust in 10 seconds and turns visitors into inquiries.
From $1,500 / project
- Homepage & landing pages
- UX-informed structure
- A/B variant copy
- Ongoing refinement
Content Strategy
Full content roadmap — audits, topic clustering, editorial calendars. Strategy built to close the gap between content and revenue.
From $2,500 / engagement
- Content audit
- 90-day editorial calendar
- Distribution planning
- Performance benchmarks
All projects start with a conversation.
Start a Project →About
“The work speaks — the platform makes sure the right people hear it.”
— Sohaib Rumi, content writer
I've spent 5+ years writing for B2B SaaS companies, startups, and marketing teams who needed content that actually moved a number — not just filled a content calendar.
The freelance writing market is splitting in two. On one side: AI-assisted volume. On the other: specialist writing that earns trust, drives organic traffic, and converts. I'm firmly in the second camp.
My clients aren't looking for a gig worker. They're looking for a writing partner who understands their business and delivers work that justifies the rate.
5+
Years Experience
50+
Clients Served
B2B
& SaaS Focus
Get In Touch
Ready to work together?
Most projects start with a 20-minute call. Tell me what you're building — I'll tell you if I can help.
Usually responds within 24 hours · sohaibrumi@leapd.ai